So I’ve gone from what diamond certification is to why it’s important to both the industry and the consumer. Then I wrote about how it’s been hijacked and abused. Now I’m going to set forth my personal philosophy on how I’m handling the problem in my store. In short, having a reputable onsite gemologist and…
Recently, I gave you the basic rundown on what diamond certification is, and why it is important for you as a consumer. This week, I’m going to explain why diamond certification is so important to me as both a jeweler and as an ethical businessman. I’ve been selling diamonds for a very long time and…
Most people are familiar with the Four Cs of Diamonds: Cut, Color, Clarity, and Carat Weight. Those of you who have purchased a diamond from me know I harp on cut more than anything else because the quality of cutting can make or break the Wow Factor of a diamond. But there is an unspoken…
If I asked you picture a diamond in your mind, what do you think of? Most people think of a transparent, colorless, sparkling gemstone set in an engagement ring. But what if I asked you what your favorite color was? Then what if I told you it was a legitimate possibility to find a diamond…
A lot has been said about diamonds over the years, both positive and negative. In the spirit of inclusiveness, here’s a quick rundown. Diamonds are beautiful, perfectly suited for use in jewelry, and every single natural diamond is unique to itself no matter what detractors may say. Diamond as a material substance represents the extremes…
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