So I’ve gone from what diamond certification is to why it’s important to both the industry and the consumer. Then I wrote about how it’s been hijacked and abused. Now I’m going to set forth my personal philosophy on how I’m handling the problem in my store. In short, having a reputable onsite gemologist and…
Recently, I gave you the basic rundown on what diamond certification is, and why it is important for you as a consumer. This week, I’m going to explain why diamond certification is so important to me as both a jeweler and as an ethical businessman. I’ve been selling diamonds for a very long time and…
Most people are familiar with the Four Cs of Diamonds: Cut, Color, Clarity, and Carat Weight. Those of you who have purchased a diamond from me know I harp on cut more than anything else because the quality of cutting can make or break the Wow Factor of a diamond. But there is an unspoken…
We Buy Gold, Sterling Silver & Platinum. Bring them in today. Call Us: (317) 817-9000 to schedule an appointment.