Tag Archives: United States

Diamond Certification Part III

So I’ve gone from what diamond certification is to why it’s important to both the industry and the consumer. Then I wrote about how it’s been hijacked and abused. Now I’m going to set forth my personal philosophy on how I’m handling the problem in my store. In short, having a reputable onsite gemologist and…

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Diamond Certification Part II

Recently, I gave you the basic rundown on what diamond certification is, and why it is important for you as a consumer. This week, I’m going to explain why diamond certification is so important to me as both a jeweler and as an ethical businessman. I’ve been selling diamonds for a very long time and…

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