Tag Archives: jewelry

Marc Aronstam on Vario clasps

I’m here to tell you that sometimes, you can beat the system. Especially when the “system” has been engineered to work for you! I’m talking about our interchangeable Vario clasps for pearl necklaces – and many other types of necklaces as well. If you haven’t heard me rave about these, then you haven’t been reading…

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Marc Aronstam on gem stone color

Color is by far the most highly touted virtue of gem stones. When you see a beautiful cornflower blue sapphire, or a gorgeous Granny Smith apple green peridot, what attracts you most are the deep colors of the stones. When jewelers determine the quality of a gem stone based on its color, they talk about…

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The Alisa collection. Fresh & traditional.

What gives this Italian-made Alisa brand its cachet? I’ll tell you, because I’m a fan, and have been since we began carrying the collection. It’s because the Alisa collection is well made, affordable, and perfect for business and casual lifestyles. The designs are also elegant and simple, cast in 18k gold and sterling silver. I…

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See something you love at Aronstam Fine Jewelers? Wish list it!

Sometimes you see the jewelry of your dreams on a hot Tuesday afternoon in July – with no anniversary in sight, and you’re not quite ready to scoop it up for yourself. I think that’s what our wish list is for. And we have a sweet one at Aronstam Fine Jewelers. Our wish list does…

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Marc Aronstam gets bold with new fall jewelry trends

Having recently returned from the Las Vegas Jewelry Show, there is lots to talk about when it comes to hot trends in jewelry! Donna and I saw lots of gold, lots of pearls and lots of larger semi-precious stones. Let’s begin with gold. Gold is now at a 2 ½ year low right now. With…

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Marc Aronstam on: gemstone hardness versus toughness

The more you know about gemstones, the better you understand and appreciate the gem stones in your personal jewelry collection. That’s why I’d like to blog about two properties of gem stones you often hear about: hardness and toughness. Although they sound similar, hardness and toughness of a gem are two separate, unrelated physical characteristics…

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Meet Tracy, Aronstam’s on-premises graduate gemologist – She’s a gem!

Tracy is all about the inner – and outer beauty of our gemstones. As a graduate gemologist from GIA, she’s trained to use some of our more technical instruments. The most valuable and useful instrument to any gemologist is the microscope. Your average jeweler’s loupe has a 10x magnification.  Our microscope allows her to see…

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Aronstam Jewelers presents The May Sale!!

Up to 70% off & just in time for Mother’s Day Aronstam’s much-loved May Sale is back! To bring in new things to delight and amaze you, we are reducing almost everything in the store for 8 days, early in May. Just in time for Mother’s Day, graduations, weddings… whatever spring has in store for…

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Spring clean your jewelry box –and recycle your ‘unwanteds’ into new!

Spring is upon us and for many, that means sorting through closets, getting rid of unworn and outdated clothing as the season changes. So — why not do the same thing with your jewelry? What I tell my clients is to bring me everything they don’t wear any more and let me show you what…

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Varna bridal whispers romance – built around your dreams

Varna jewelry takes its name from Varna, Bulgaria, a center for fine jewelry craftsmanship. That’s where my friend Garo first began learning his craft, before bringing his world-renowned craftsmanship to Los Angeles, California. Varna was the first to bring a renaissance to hand engraved vintage designs, the first of the main designers of this realm….

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